Will Ford Puma Take Root in North America?

Will Ford Puma Take Root in North America?

Could the Ford Puma fit into Ford’s U.S. lineup, if it ever reaches the North American shores?

Not a few American fans of the brand have said they’d like to see the Puma on the roads in their country, and even Ford’s CEO Jim Farley once expressed his wish for the model to come to North America. It is possible, indeed, and there is a real business case for this arrival.

The U.S. subcompact SUV/crossover segment comprises two groups: affordable, often smaller subcompact vehicles, and subcompact plus ones, which are more premium. Some automakers have their representatives in each of those sub-segments or groups.

For example, Chevrolet returns the Trailblazer for the 2021 model year as a more premium offering to sit between the Trax and Equinox. Ford could go a similar way by positioning the Puma as a subcompact plus representative above the subcompact EcoSport, Ford Authority believes.

The next models in the brand’s range sitting above the Puma will be the Ford Escape (compact), Ford Edge (midsize), Ford Explorer (full-size). In other words, there is the certain niche (Subcompact Plus) for the Ford Puma to occupy on the North American market. The Puma could help boost Ford sales in the subcompact crossover segment.

The Ford Ecosport took only the 6th place in 2020 (60,545 sales), lagging behind the Jeep Renegade (62,847 sales), Kia Soul (71,862 units sold), Honda HR-V (84,027 units), Chevy Trax (106,299 vehicles), Jeep Compass (107,969 units).

The Ford Puma boasts the best-in-class cargo space, the newest active safety systems, availability of an ST version (pictured), and a mild-hybrid system: a 1.0-liter EcoBoost gasoline engine with a 11.5 kW belt-driven integrated starter/generator in 122 hp and 153 hp variants. The current prices are from 17,890 EUR in Germany (auction price), 21,785 pounds in the UK (on-the road price).

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