Which Brands Will Not Survive in the Era of Stellantis?

Which Brands Will Not Survive in the Era of Stellantis?

As a result of Peugeot S.A merger with Fiat Chrysler Automobiles, the Stellantis automaker will go official later this month, according to the latest reports of automotive media.

The portfolio of Stellantis will comprise 14 brands: PSA’s Peugeot, Citroën, DS, Opel / Vauxhall, and FCA’s Jeep, Ram, Dodge, Fiat, Alfa Romeo, Abarth, Maserati, Lancia and Chrysler.

Which brands will remain, and which will be ‘gone with the wind’?

There is no official information from Stellantis yet, but we can guess what marques are the possible relegation candidates.

The future of Chrysler is questionable now. There is just a pair of models it offers: the aging Chrysler 300 sedan and the Chrysler Pacifica / Voyager minivan.

If the Stellantis bosses will solve to rebadge some PSA products as Chryslers in North America, it would be a way out for the brand to stay alive.

The Lancia brand was not successful in Europe with the Thema, Voyager, Flavia Cabrio. The only model – Ypsilon (in the photo) is still available in Italy. It’s logical to assume that Lancia could disappear.

Dodge is also at risk, taking into account that fuel efficiency level of its vehicles will hardly be in accordance with upcoming tougher CAFÉ (Corporate Average Fuel Economy) standards.

As for PSA’s luxury brand DS – it is still profitable, but its sales are comparatively low. So, Stellantis may decide to spend money on developing the products of other brands rather than to save DS.

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