Volkswagen of America has confirmed its new name – “Voltswagen” for the U.S. market. The switch will officially take place in May 2021.
UPDATE 3/31/21: Later reports from authoritative media say that the name change was a marketing stunt. Volkswagen of America will not change its name to “Voltswagen”.
From now, the company makes a differentiation between the EV lineup and models powered by internal combustion engines. The first will have a ‘Voltswagen’ nameplate, while the second will retain the existing ‘Volkswagen’ name.
This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car,
Scott Keogh, President and CEO of Voltswagen of America says.
The new branding will be rolling out in advertising, on the website, and on social media. Signage with the new name will be appearing at the automaker’s properties and dealerships over the coming months.
Well, this is not an April Fool’s joke!
The company will expand its EV portfolio. By 2025, it plans to sell one million electric cars worldwide, and Voltswagens will hit the road in the course of time.
Now that doesn’t sound plausible enough considering the brand has only one all-electric model (ID.4) for the US. But it should change.