Tests & Records

Volvo and Hyundai Got Highest Scores For Bringing New Tech To Market

J.D. Power has ranked the automakers in terms of new technologies they introduced in the market. Volvo got the highest overall innovation score.

J.D. Power released its 2020 U.S. Tech Experience Index (TXI) Study, the fifth in the row, with the focus on the most advanced technologies the brands first brought to the market.

It is based on responses from 82,527 owners of new vehicles of the 2020 model year after 90 days of ownership. The period of study is February-May 2020.

The scores are measured on a 1,000-point scale. The index combines the level of adoption of new technologies for every brand with the excellence in execution.

The highest-ranking brands 2020 in the overall innovation ranking are Volvo, BMW and Cadillac. The same brands top the luxury innovation ranking. Hyundai, Subaru and Kia are mass market winners.

The TXI Study analyzed 34 advanced technologies and divided them into 4 categories: convenience; emerging automation; energy and sustainability; infotainment and connectivity.

Advanced Technology Award Recipients are:

  • Cadillac CT5 (luxury segment), Subaru Ascent (mass market) won the convenience award;
  • Cadillac Escalade and Genesis G70 (luxury), Chevrolet Camaro (mass) received the emerging automation award;
  • Cadillac XT5 (luxury), Kia Sportage (mass) won the infotainment and connectivity award.

Key Findings of J.D. Power’s 2020 Study

1. Owners think highly of creative cameras providing an “extra set of eyes”: camera rear-view mirror, transparent trailer view, ground view camera.

2. Interior gesture controls is the lowest-rated technology among luxury car owners.

3. Many owners still don’t trust automated driving technologies. Most of them consider that active driver assist functions like acceleration, braking and steering, which the vehicle performs itself, are annoying or distracting.

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