U.S. Purchasers Still Hesitate to Buy an Electric Pickup Truck

U.S. Purchasers Still Hesitate to Buy an Electric Pickup Truck: Survey_1

Reuters/Ipsos conducted an online poll about electric pickups at the beginning of this month. The final data represent responses from 1,005 adults.

The survey confirms that traditional truck customers remain conservatives. They continue to be hesitant towards battery-powered pickups. The main reasons for hesitation are the higher price and dubious durability of such vehicles, despite the fact that the interest in them is great.

In other words, Americans wait until electric pickup trucks become as (or more) affordable and durable as conventional ICE-powered trucks.

In addition, the factor of convenience plays a role, meaning the infrastructure for electric vehicles is still not widely developed.

The Poll Figures:

  • 67 percent of the respondents say pickup trucks are a way of life in the USA
  • 43 percent say that EVs are not worth the higher pricing they have today
  • 65 percent agree that electric vehicles are the future of the automotive industry. 78 percent of Democrat and 53 percent of Republican respondents believe in the all-electric future
  • 19 percent say they’d choose an electric pickup because it is more eco-friendly than their current vehicle
  • 38 percent look for a cheaper truck to operate
  • 34 percent prioritize durability

Source: Muscle Cars & Trucks

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