The manufacturer starts a “Just Right” advertising campaign in the USA to highlight the 2022 Toyota Corolla Cross capabilities and features.
According to Toyota’s official press release, the automaker has announced the launch of the 2022 Toyota Corolla Cross in the U.S. with the ‘Just Right’ campaign consisting of several spots: “Perfect Getaway”, “Find Your Groove”, “Showtime” and “Picture Perfect”, Skate Instructor”. This is a fully integrated campaign extending across linear TV, digital video and content, paid social, experiential, programmatic, audio and out-of-home.
The all-new Corolla Cross is created on the basis of the Corolla sedan and rides on the Toyota New Global Architecture. By dimensions, the vehicle positions between the C-HR and RAV4 SUVs.
The model has been on sale in America since October 2021. It is available in L ($22,195), LE ($24,545) and XLE ($26,325*) trim levels. Under the hood, there is a 2.0-liter 4-cylinder engine producing 169 hp and 151 lb.-ft. of torque; EPA-estimated fuel consumption is 32 mpg combined.
- Multi-link rear suspension
- FWD or all-wheel drive capability with over 8 inches of ground clearance
- Up to 26.5 cubic feet of cargo room with 60/40 split rear seats
- Towing capacity up to 1,500 pounds
- Toyota Safety Sense 2.0 suite, as well as Toyota’s signature STAR Safety System
The U.S. version is built at the new Mazda Toyota Manufacturing plant in Huntsville, Alabama. This facility will have the capacity to produce annually up to 150,000 Corolla Cross.
Toyota sold 7,203 Corolla Cross vehicles in the USA in the fourth quarter of 2021. This is not many compared to the Toyota Corolla sedan with 31,266 sales in the same period. On the other hand, the model is still very young, perhaps, Americans have not ‘tasted’ it yet.
The global version of the Corolla Cross is the first to use Toyota’s new 5th-generation self-charging full hybrid electric system. For Europe, the crossover features a 2.0-liter hybrid powertrain that generates 195bhp/146kW in a front-wheel-drive model. An AWD-i variant uses an additional, automatically engaged 30.6-kW electric motor on the rear axle. Acceleration from zero to 62 mph takes 8.1 seconds. Deliveries to European customers should begin in the fall of 2022.