TOP 10 Dealers’ Most-Liked Brand According To NADA Surveys

TOP 10 Dealers’ Most-Liked Brand According To NADA Surveys

U.S. National Automobile Dealers Association (NADA) twice a year makes Dealer Attitude Surveys to find out how satisfied the car dealers are with franchise value, brand policies and field staffs. The results are shared with dealers and automakers.

For the winter rankings, NADA surveyed dealers from January 6 for February 6, and for the summer results – in July.

TOP 10 Dealers’ Most-Liked Brands 2020:

PlaceWinter 2020Summer 2020
1LexusLexus
2ToyotaToyota
3HondaSubaru
4SubaruHonda
5KiaPorsche
6Mercedes-BenzKia
7HyundaiMercedes-Benz
8BMWHyundai
9PorscheRam
10VolvoJeep

NADA also make rankings of “consideration of dealer input”: how much a brand listens to and responds to dealer suggestions in the product, product quality and advertising areas.

The summer 2020 survey includes:

  1. Lexus
  2. Toyota
  3. Subaru
  4. Honda
  5. Mercedes-Benz
  6. Kia
  7. Volkswagen
  8. Ford, Audi
  9. Volvo, Acura
  10. BMW

The summer 2020 “ease of doing business” ranking includes (from 1 to 10): Lexus, Toyota, Subaru, Honda, Acura, Kia, Mercedes-Benz, Ford, Volvo, Audi.

Hyundai received the highest response rate from dealers in the summer 2020 survey. The second was BMW followed by Mercedes, Kia, Toyota, Genesis, Mini, Porsche, Volvo and Ford.

Source: Automotive News

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