U.S. National Automobile Dealers Association (NADA) twice a year makes Dealer Attitude Surveys to find out how satisfied the car dealers are with franchise value, brand policies and field staffs. The results are shared with dealers and automakers.
For the winter rankings, NADA surveyed dealers from January 6 for February 6, and for the summer results – in July.
TOP 10 Dealers’ Most-Liked Brands 2020:
|Place||Winter 2020||Summer 2020|
NADA also make rankings of “consideration of dealer input”: how much a brand listens to and responds to dealer suggestions in the product, product quality and advertising areas.
The summer 2020 survey includes:
- Ford, Audi
- Volvo, Acura
The summer 2020 “ease of doing business” ranking includes (from 1 to 10): Lexus, Toyota, Subaru, Honda, Acura, Kia, Mercedes-Benz, Ford, Volvo, Audi.
Hyundai received the highest response rate from dealers in the summer 2020 survey. The second was BMW followed by Mercedes, Kia, Toyota, Genesis, Mini, Porsche, Volvo and Ford.
Source: Automotive News