Based on sales figures as of two quarters of 2018 from JATO Dynamics the journalist of Autocar defined the European bestsellers. There are 18 winners in every market segment. Interestingly, the automotive preferences of Europeans are very different from those of Americans or Asians.
City car: Fiat 500 – 110,585 sales
Not the best to drive, but is preferred in the EU as a good city car. The Fiat Panda and VW Up come after.
Supermini: Renault Clio – 185,234 sales
It is the top-selling model in France, Portugal and Slovenia and the best-selling supermini overall. The Volkswagen Polo is the second and the Ford Fiesta – the third in the segment.
Family hatchback: Volkswagen Golf – 257,550 sales
It is the number one in the markets of Austria, Belgium, Germany, Latvia and Luxembourg. Followed by the Skoda Octavia and Ford Focus.
Mid-size sedan: Volkswagen Passat – 93,252 sales
It is the best-selling D-segment car in Europe. The second is the Mercedes-Benz C-Class, the Audi A4 is the third
Executive car: Mercedes-Benz E-Class – 65,112 sales
Thanks to the model Mercedes has become the largest premium automaker in the world. The BMW 5-Series and the Audi A 6 take second and third.
Luxury car: Mercedes-Benz S-Class – 8250 sales
It overtook the Porsche Paramera (second) and the BMW 7-Series (third)
Small SUV: Renault Captur – 121,235 sales
This is the quickest-growing segment in the market. The Captur wins here leaving the Peugeot 2008 and Dacia Duster behind.
Mid-size SUV: Nissan Qashqai – 134,547 sales
It is followed by the Volkswagen Tiguan and Peugeot 3008. A kind of home leader in the EU among C-segment SUVs.
Large SUV: Peugeot 5008 – 44,633 sales
A new entry, that was able to outsell the Skoda Kodiaq (second) and the Nissan X-Trail (third).
Small premium SUV: BMW X1 – 62,287 sales
The model leads in the rapidly growing segment and is an old-timer in it. The Audi Q3 and Mercedez-Benz GLA follow in second and in third respectively.
Mid-size premium SUV: Mercedes-Benz GLC – 66,850 sales
Followed by the Volvo XC60 and Audi Q5. The segment has grown significantly in the last few months, thanks to new entries
Large premium SUV: BMW X5 – 19,174 sales
It could overtake the former best-selling Volvo XC90 and the popular Range Rover Sport
Small MPV: Fiat 500L – 33,770 sales
The Honda Jazz and Dacia Lodgy take second and third respectively.
Mid-size MPV: Renault Scenic – 57,559 sales
The model overtook the previously leading Volkswagen Touran, while the Citroën C4 Spacetourer remains at third.
Large MPV: Mercedes-Benz V-Class – 15,717 sales
The Seat Alhambra and Ford S-Max took the second and the third places.
Among the sports cars the leaders are the Mazda MX-5 (upper picture) in the small car segment (8545 sales), the Audi TT (mid-size car segment, 8068 sales) and the Porsche 911 (large car segment, 12,734 sales).