Tesla Model 3 Became Game Changer & Break-through In U.S. In 2018

2018 was an exciting year for EV adoption in the USA: 360,800 plug-in vehicles were delivered, 81 % more than in 2017 and the highest growth rate since 2013.

Pure EVs (battery electric vehicles) gained most and represented 66% of sales; 34 % were plug-in hybrids (PHEVs). In 2017 the ratio was 53 % BEV to 47 % PHEV. The plug-in share was 2 % for entire 2018.

The preliminary total for the US light vehicle market was 17,3 million, a growth of 0,5 % over 2017.

The Tesla Model 3 has become a fully competitive alternative to well established vehicles with internal combustion engines, now ranking among the 5 best selling cars in the US car market.

Among Mid Luxury cars of comparable price level, the Model 3 captured 40 % of the segment in the 2nd half of 2018, what is a clear break-through.

Tesla has become the largest single contributor to EV growth in the USA. Without the Model 3, the market had continued at the previous, leisurely pace. Its arrival is a game changer, raising the bar for plug-ins and ICE cars alike.

The monthly sales volumes during the 2nd half were among the best sellers in the US car market, close to ICE-driven Toyota Camry, Honda Civic, Honda Accord and Toyota Corolla.


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