Car market Subaru

Subaru Set an All-Time Sales Record in 2019

Subaru of America has summarized its sales in 2019. The company set a new all-time sales record of 700,117 vehicles and 3.0 persent over 2018.

Last year, the brand’s top-seller was the Subaru Outback (181,178 units, +1.3%), followed by the Forester (180,179 units, +5.0%) and the Crosstrek (131,152 units, -9.2%).

The Subaru Forester had its best-ever year, while the 3-row Ascent showed a triple-digit increase – 81,958 sales in 2019 vs 36,211 sales in 2018, plus 126.3 percent!

2019 marked the 12th straight year of sales growth and 11th consecutive year of record sales for the Subaru franchise in the USA.

Sales dropped last month by 3.4% compared with the same month of 2018. 62,364 cars were sold. Typhoon Hagibis in Japan was a reason of decline, but December 2019 still remained a month with 40,000+ vehicle sales for Subaru, the 71st in a row.

Last year, Subaru launched four new or refreshed models, including the all-new Outback and Legacy.

The company also achieved milestones of the 2-millionth Forester and the 10-millionth Subaru car sold in America.

Source: Subaru of America

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