Car market

Why Does Subaru Ascent Become Popular in the USA?

The Subaru Ascent celebrates outstanding sales over this year. The last month became the best ever October for the model. For 10 months of 2019, its U.S. sales increased by impressive 192.8 percent.

This is the best growth figure of all Subaru’s models. What makes the Ascent a high-demand vehicle?

Americans like big cars, especially SUVs and pickup trucks, and the Subaru Ascent meets their tastes, being the largest Subaru SUV ever.

Subaru emphasizes the following 10 distinctive features which contribute to the Ascent’s success:

  • flexible seats for up to 8 occupants, a choice of the 2nd-row captain’s chairs or bench seating;
  • 8.7-inch ground clearance, standard X-MODE with Hill Descent Control;
  • built-in Wi-Fi capability, up to 8 USB ports available;
  • standard EyeSight driver assisst technology;
  • standard symmetrical all-wheel drive;
  • good fuel efiiciency up to 27 mpg (highway) EPA-rated;
  • standard Apple CarPlay and Android Auto integration;
  • Blind-Sport Detection and Rear Cross-Traffic Alert availability;
  • 5,000-pound (2,268 kg) towing capacity;
  • high reliabitity: 97% Subaru vehicles sold in the last 10 years are still on the road.

From history

The Subaru Ascent in a concept form debuted at the 2017 New York International Auto Show, and later was unveiled at the LA Auto Show in November 2017.

On sale – in the 3rd quarter of 2018. Pre-orders surpassed expectations.


The 2020 Subaru Ascent costs from $31,995.

In October 2019, 6,091 vehicle were sold in the USA (+1.4%), while from January to October there were 66,133 sales (+192.8%) vs 22,588 sales in 2018.

Consumer Reports named the Ascent “the right vehicle for many suburban families”. In 2019, the model got the highest Top Safet Pick+ rating from the Insurance Institute for Highway Safety (IIHS).

The Subaru brand itself was awarded by Kelley Blue Book as the most trusted brand 2019. It won the 2019 Brand Image Award in the non-luxury brand category.

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