Ford is preparing the largest changes to its bestseller- the F-150 pickup.
Ford’s CEO Jim Farley calls the upcoming F-150 EV “a workhorse, not a show horse destined for a shiny garage filled with four other luxury cars”, a ‘Built Ford Tough’ that will make Ford “different in this market.”
In contrast, most manufacturers of battery-powered pickups brand their products more as lifestyle vehicles, Automotive News reports.
Ford targets fleet operators and business owners with its electric pickup and hopes to withstand the competition with other makers of electric pickup trucks – Tesla, Rivian, Nikola, General Motors, Lordstown.
The company will build the Ford F-150 EV at its Dearborn Truck Plant in Michigan, “the most technologically advanced plant in the world”.
What will the Ford F0-150 offer to buyers?
- It will have dual electric motors and double as a mobile power generator, similar to the hybrid F-150. There will be a “giant” front trunk in place of the engine.
- It produce more horsepower and torque than any F-150 on sale today – above 450 hp and 510 lb-ft.
- The new all-electric F-150 will be able to tow heavy trailers.
- Its operating costs will be 40 percent lower than the current gasoline model’s, largely due to reduced maintenance. At present fleet buyers are increasingly thinking about their environmental footprint, and are interested in having lower operating costs. The all-electric Ford F-150 can be a reasonable offering for them.
- The F-150 EV will continually receive over-the-air software updates. Fleet operators can benefit from telematics software within the vehicle to unlock more savings.
- The model will look “distinct” rather than bold. It will bring evolution and aesthetics “true to Ford truck DNA.”