Green Jeep

Ram Trucks May Become Electric, If Their Market Share Will Deteriorate

Fiat Chrysler Automobiles NV considers electrification of Ram trucks, if the market will require. Presently the company focuses on the Jeep brand for electrification in North America.

Electric pickup trucks are becoming trendy. General Motors, Ford, Rivian, Tesla, others have been developing electric trucks. And even the Ram brand has to ponder its possible future in the EV segment.

According to FCA’s CEO Mike Manley, they are “not going to sit on the sidelines”, if there is a danger that their position “gets diluted going forward”.

He said this in the context of possible electrification of Ram trucks in the future.

In the meantime, the company focuses on its other brand in North America – Jeep – for electrification.

The Wrangler 4xe plug-in hybrid, for example, will go into production in the 4th quarter of this year. The first vehicles will reach dealers by the end of 2020.

Moreover, some new launches from Jeep are planned for 2021, but details on their electrification plans aren’t available yet.

Production of a new three-row, full-size Jeep SUV is set to begin in the 1st quarter of 2021 at Fiat Chrysler’s new assembly plant (former site of the Mack Avenue Engine Complex in Detroit).

This newcomer should provide the brand with access to 60 percent of the large SUV market. For comparison: the Jeep Grand Cherokee has access to only about 40 percent.

The Jeep Wagoneer and Grand Wagoneer will go into production in the 2nd quarter of next year in Warren.

Finally, in the 3rd quarter of 2021, Jeep will start assembling the fifth-generation Grand Cherokee.

Source: The Detroit News

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