We continue acquainting our readers with history of car logos. This time we’ll talk about some premium brands.
BMW is an abbreviation of Bayerische Motoren Werke AG. The logo is wrapped in myths.
Some ‘experts’ say the white-blue circle in the center of the emblem symbolizes the aviation propeller. BMW really began its activity with the production of aircraft engines, and for a while supported the myth of the presence of a stylized propeller on the logo.
However, it was a marketing move, in reality the BMW emblem was created on the basis of the predecessor’s logo – Rapp Motorenwerke, and the blue and white circle simply repeats the colors of the Bavarian flag.
The Mercedes-Benz name hides the history of two competing companies merger: Daimler-Motoren-Gesellschaft (DMG) organized by Gottlieb Daimler and Benz & Cie created by Karl Benz.
The first part of the brand name appeared in 1902, after Emil Jellinek, an enthusiastic racer, convinced the chief engineer of the company, Wilhelm Maybach, to name the new car in honor of his daughter’s home nickname. This girl was named Adriana Manuela Ramona Jellinek, and the word ‘Mercedes’ means ‘graceful’ in Spanish.
The second part of the brand was formed from Karl Benz’s name. In 1926, both companies were forced to unite in a single concern to confront competitors.
The famous three-pointed star of the Mercedes-Benz logo was invented by Gottlieb Daimler’s wife. She drew it in a letter to her husband, with the inscription “Once this star will shine above our car manufacturing plants”.
The name of Elon Musk’s creation, of course, comes from the name of Nikola Tesla.
An unusual logo was specially developed: it depicts a stylized section of an electric motor.
This manufacturer of the safest cars in the world has a rich 92-year history. The Volvo name is derived from the Latin ‘volvere’ – to roll, but the company logo is not what it seems. Looking at a silver circle with a right-up arrow, it seems that this is a symbol of masculinity.
This symbol originated in ancient Rome, and was used to refer to the astrological sign of Mars. In the Renaissance period it was transformed into a male synonym. Initially this was a sign of iron alchemists used.
The founders of Volvo – Assar Gabrielsson and Gustaf Larson – first engaged in manufacture of metal products. Therefore, they wanted to make iron the part of the company’s logo.
The emblem of Audi is four metal rings. Interweaving of these rings symbolizes the indestructible unity of the four founding companies: Audi, DKW, Horch and Wanderer.
First, designers wanted to use the Möbius loop as a symbol of infinity. Then they decided to show the road going to infinity in the emblem, symbolizing an endless path to perfection in everything.
It is the coat of arms of the French military commander and explorer Antoine de la Mothe Cadillac, who founded the city of Detroit in 1701.
In 1983 Toyota decided to enter the North American market with premium cars and create a new brand from scratch to that end. No one remembers now who first came up with the concept of the current name.
According to one version, it appeared when they discussed the name variants (‘Celsius’ or ‘Alexis’). Someone transformed ‘Alexis’ into ‘Lexus’, consonant with ‘Elegance’ and ‘Luxury’.
The idea of the logo was suggested by the Italian designer Giorgetto Giugiaro, who participated in the creation of the first Lexus model – the LS400 sedan.
He rejected the original version of the emblem in the form of a heraldic shield, offering the letter L dynamically curved and inscribed in the oval as a symbol of luxury not requiring any deliberateness.
Ferdinand Porsche founded the company in 1931. The Porsche’s logo is beautiful and notable.
Black-red stripes and antlers are elements of the coat of arms of Württemberg (German land with Stuttgart as the capital). The ‘Porsche’ inscription and the prancing stallion in the center of the emblem remind that Stuttgart was founded as a horse farm in 950.
The author of the logo is Franz Xavier Reimspieß. For the first time the logo appeared in 1952, when the brand entered the US market, for better recognition. Before that, the car’s hoods had only the ‘Porsche’ inscription.
Upper picture: Infiniti emblem