Car market

The Porsche Taycan’s Order Books Are Full

The pure electric Taycan may help boost sales of Porsche.

The order books are full for the all-new Porsche Taycan EV. The automaker believes this model will spur sales of the brand, when arrives.

Porsche presented its first pure electric Taycan just in early September 2019. Production started last month at the company’s new plant in Zuffenhausen.

More than a month before its premiere, the model’s reservations surpassed 30,000.

First vehicles will reach the Unites States from the end of 2019 (priced from $150,900 there) and will arrive at Europe’s dealerships in the first few months of 2020.

According to Porsche’s latest reports, sales in the first 9 month of 2019 grew by 3.0% year-on-year and amounted 202,318 vehicles worldwide.

The manufacture believes that China and the USA will remain sales growth drivers, and hopes to maintain its position in those key markets, despite the generally weaker economic situation in both countries.

In China, Porsche sold 64,237 units in the 1st three quarters (+14%), in the USA – 45,062 units (+6%).

Porsche monitors the market situation and gives the optimistic forecast, “also thanks to the full order books for the new Porsche Taycan”, as they say.

Porsche’s sports cars also remained popular in the Asia-Pacific, Africa and Middle East regions: 86,235 deliveries year to date, 11% increase.

While the Taycan is just getting ready to hit the market, best-sellers of the brand, the Cayenne and the Macan, demonstrated the significant sales growth again.

The first was launched not long ago in a Coupe and a plug-in hybrid version. From January to September 2019, the carmaker sold 62,022 Cayennes (+25%) and 73,967 Macans (+9%).

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