Nissan Pulls Back from Europe to Focus on the USA, China, Japan

Nissan Motor Co. is representing a fresh strategic direction. The carmaker will announce its new three-year “operational performance plan” on May 28, 2020.

According to the plan, Nissan will restore dealer ties and refresh lineups to regain pricing power and profitability. The company will also expand cooperation with alliance partners Renault and Mitsubishi.

It will free resources for investment in products and technology for three core markets: the U.S., China and Japan. At the same time, Nissan will maintain a presence in Europe with its crossovers – the Qashqai and the Juke.

In Asia, it will expand sales in Thailand and the Philippines, but tighten targeted lineups in India, Indonesia, Malaysia, South Africa, Russia, Brazil and Mexico. Nissan plans to close down 14 assembly lines including stoppage of production in Indonesia.

In the Unites States, Nissan will lower an average age of its models from 5 to 3.5 years, launch new and redesigned vehicles, including a next-generation Rogue; reduce sales to rental and other fleet operators.

In Japan, the automaker will introduce 6 new or refreshed models over the next 3 years to bring the average lineup age to under 2.5 years.

In China, Nissan’s new plan involves more market-specific designing. A China-only Venucia brand will be re-positioned to be more competitive.

Source: Automotive News

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