Car market Nissan

Nissan Models Leave European Compact Car Segment

Nissan has resolved to cease production of two compact cars for Europe – the Almera sedan and Pulsar hatchback due to progressing sales fall and growing demand for SUVs.

In June the Japan carmaker stopped to build the Pulsar. Later this year it is going to discontinue production of the Almera in Russia.

Release of crossovers will be the company’s priority from now. The Nissan Leaf will be the only non-SUV compact car which remains on sale in Europe.

Nissan launched its Pulsar hatch in 2014 to be a rival for the Ford Focus and VW Golf. Its production was organized at the plant in Spanish Barcelona. But expectations as for its sales failed: instead of forecasted 64,000 units per year the company sold just 25,221 cars according to JATO Dynamics.

Marketed since 2013 in Russia, the Nissan Almera (pictured above) sedan was for a while the brand’s best seller in this country with 46,225 units bought in 2014. But soon the model left the TOP 25 list of most-in-demand cars according to AEB. Russian customers prefer the X-trail and Qashqai SUVs.

Crossovers take a 40-percent market share in this country now. Nissan produced the Almeras at the Renault-owned factory in Togliatti, where Renault and Lada cars are also built.

2015 Nissan Pulsar

While Nissan sales grew by 7% in Russia from January to August 2018, sales of the Lada-based Dalsun models – the on-Do sedan and mi-Do hatchback – decreased by 22%.

Dalsun is Nissan’s cheap car brand.

Source: Automotiva News Europe

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