Nissan has decided to apply a new sales strategy for the Rogue crossover in the USA, based on comparison with the rivaling Toyota RAV4 right in the showrooms.
This campaign coincides with the launch of the 2021 Nissan Rogue, which is arriving at the retailers.
The Toyota RAV4 is the best-selling SUV of America, while the Nissan Rogue is the top-seller of the brand. In September, it was the 4th after the RAV4, Honda CR-V and Chevrolet Equinox in terms of sales.
Nissan’s overall sales in the USA dropped by 38 percent to 597,064 vehicles during the first 9 months of this year. The carmaker hopes to improve sales through the redesigned Rogue and fresh market strategies.
The 2021 Nissan Rogue costs $26,745 (with shipping). It brings a more powerful engine and more family-friendly tech.
The manufacturer will offer dealers a rented Toyota RAV4 at no cost for customers to test drive and compare with the Rogue during December 2020. Nissan believes that about half of its US dealerships to sign up.
This plan is risky enough: it is possible Nissan will indirectly contribute to selling more Toyota RAV4s, but the company remains optimistic.
According to Judy Wheeler, Nissan division Vice President of Sales and regional operations in the U.S., shoppers will be amazed by the Rogue’s standard safety, advanced technology, premium design and outstanding overall value.
The Rogue-RAV4 comparison test is “the most robust marketing campaign in Nissan’s history”. It is part of a 4-month advertising push Nissan is starting.
Source: Automotive News