In 2019, two new compact SUVs from Mercedes-Benz will be available on the market. The second-generation GLA is a direct rival to the Audi Q2 and the BMW X2, while an all-new GLB will face the BMW X1 and the second-generation Audi Q3.
In several months the Frankfurt International Motor Show will host the premiere of the second-generation Mercedes-Benz GLA. This will be the second important debut in the German automaker’s SUV range. The fully new Mercedes-Benz GLB was presented the first this spring.
Why are these premieres important for the brand? Both models are based on the same front-wheel-drive MFA platform and belong to the compact SUV segment. This is the most promising, fast growing and competitive segment of the automotive market.
The main rivals of Mercedes, BMW and Audi each have two representatives in the luxury compact segment today. Bavarians offer the BMW X1 and the BMW X2, the maker from Ingolstadt – the Audi Q2 and the Audi Q3.
Interestingly, BMW first launched the X1 on the market, then developed its more sporty X2 version. Audi first built the Q3 and then the Q2.
Mercedes has the opposite sutuation. Six years ago the GLA was introduced, looking more like a high sport hatchback. Only now the company is preparing to start production of the GLB with a more ‘square’ silhouette and a more practical cabin.
Thus, Mercedes-Benz catches its rivals in the compact segment. Moreover, the competitors will be separated: the GLA competes with the Audi Q2 and the BMW X2, and the GLB – with the BMW X1 and the Audi Q3.