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Mercedes-Benz is Recognized the Most Innovative Premium Brand

The Center of Automotive Management (CAM) has recognized Mercedes-Benz the most innovative among the premium brands.

CAM analyzes innovations in the automotive industry. According to its study of new technologies introduced by 31 premium car brands, Mercedes-Benz has been the leader for innovations in the period from 2016 to 2019.

The company has applied around 180 new assistance features in series production.

Among them there is an anti-theft alarm system (ATA) available as an option for many models of the brand.

With the help of the Mercedes me connect service, it sends a message automatically in case the car suffers a third-party-caused impact.

One more innovation is the MBUX multimedia first shown at the CES 2018.

This customizable and adaptive system is able to learn thanks to artificial intelligence. It creates a link, including “over the air”, between a vehicle, a driver and passengers.

Its strengths are a high-resolution Widescreen Cockpit, a navigation display with augmented reality technology plus an intelligent voice control system which activates with the code word “Hey Mercedes”.

We’d like to mention the ENERGIZING comfort control as well. This function networks various comfort systems in the vehicle. It uses musical and lighting moods and several massage modes for a wide range of programs for feeling good.

Source: Mercedes-Benz

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