Car market Lincoln

Lincoln Kills the Continental Sedan and Focuses on Crossovers/SUVs

The Lincoln Continental sedan is discontinued in 2020, under the onslaught of the growing popularity of crossovers and SUVs.

The decision to kill this model is logical and not surprising, as in the case with the MKZ sedan whose death is already approved.

The Continental is among Lincoln’s worst-selling vehicles today. Just 1,845 units were sold last year. For comparison: the sales of a much pricier Lincoln Navigator are three times better.

Getting rid of sedans, the company is focusing on crossovers/SUVs. Now Lincoln’s lineup includes mid-size Aviator and Nautilus, the full-size Navigator, the small Corsair.

An electric crossover on a brand-specific platform will eventually arrive.  

Discontinuing sedans, Lincoln joins other brands which have bet on SUVs too.

Ford, for instance, leaves only the Mustang, SUVs and pickup trucks in its U.S. range for next year. Buick will sell SUVs alone for 2021.

Mercedes-Benz recently phased out the SL and SLC roadsters. The same fate befell the Lexus GS and the Acura RLX.

Sedan are dead, long live SUVs/crossovers!? The green light to EVs?

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