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Lexus Fields a Direct Competitor Against the 3-Row Lincoln Aviator

Lexus is running the teaser campaign for its all-new SUV which will be the closest competitor against the 3-row Lincoln Aviator. It’s about the Lexus TX.

The all-new 2024 Lexus TX is coming to take the place of the outgoing RX L in the Lexus lineup. The first teasers have already appeared and the first prototypes took to the road and caught the eye of spy photographers.

The TX is the brand’s largest SUV: it is a more luxurious sibling of the Toyota Grand Highlander, with the same underpinnings, parts, and design elements but a plethora of luxury features to justify wearing the Lexus badge

The 2024 Grand Highlander was unveiled in February 2023 and it is hitting dealerships this summer. The SUV is available in three grades with three powertrain variants: a 2.4-liter turbocharged gasoline engine, a 2.5-liter hybrid, and a 362-hp Hybrid MAX. It has an adult-sized third row and abundant cargo space. A starting MSRP is $43,070 for the base model, $44,670 for the hybrid, and $54,040 for the Hybrid MAX version.

As for the Lexus TX, it will debut on June 8, 2023, at 8:00 p.m. Eastern Time.

3-row Lexus TX Teaser 1
Lexus TX Teaser 1
Alo-new Lexus TX Teaser 2
Lexus TX Teaser 2


The Lexus RX L has never been roomy enough in the third row: the seating there is good for kids but cramped for adults. The RX 350L is 196.9 inches long, 74.6 inches wide, 67.3 inches high, the wheelbase is 109.8 inches.

The 8-seater Toyota Grand Highlander is 201.5 inches long, 78.3 inches wide, 70.1 inches high, the wheelbase is 112.2 inches. Its max towing ability is 5000 pounds, and its max cargo space is 97.5 cubic feet with all rear seats folded down. We expect the new TX’s towing and cargo capacities, as well as dimensions, will be similar.

Competition with Lincoln

Lexus will finally introduce a comparable size rival to the Lincoln Aviator. The latter has a length of 199.3 inches, a width of 79.6 inches, a height of 69.6 inches, and a wheelbase of 119.1 inches. The refreshed 2024 Aviator is around the corner, by the way.

Expect it will incorporate Lincoln BlueCruise hands-free driving tech, a successor to the Sync 3 smart infotainment system, and other latest achievements of Ford Motor Co. In a word, it would probably be a worthy competition between the Lexus TX and the Lincoln Aviator.


Lexus hasn’t said anything about powertrains for the upcoming TX yet. Different options are possible here. Maybe, Lexus will decide to use a traditional 3.5-liter six-cylinder gas engine…

The SUV may receive the Grand Highlander’s Hybrid MAX powertrain with two electric motors, the 2.4-liter turbo-four engine, and a direct shift 6-speed automatic transmission. The total output of the system is 362 horsepower and 400 pound-feet of torque.  

At the same time, the TX replaces the RX L – so, it may inherit the RX’s gasoline and hybrid powertrains. Just a reminder: the current RX 350 has a 275-hp 2.5-liter turbo-four, an 8-speed AT, and FWD; the RX350h comes with a 2.4-liter four-cylinder 246-hp engine, an electric motor plus CVT and AWD. The all-wheel-drive, range-topping RX500h F Sport Performance combines electric power with a turbocharged 2.4-liter 4-cylinder and a 6-speed automatic transmission to deliver 367 hp.

Public Acceptance

The Lexus TX has not yet debuted and has not gone on sale, but we are ready to assume it will be a commercial success. At least, the related models are quite successful.

This year, from January to April, Lexus sold 36.816 RX vehicles in America – significantly ahead of other models of the brand. The Highlander is in the TOP 5 Toyota’s best-sellers: 36.816 sales in 2023, 4th place after the RAV4, Camry, and Tacoma. Sales of the Lincoln Aviator were more modest – 7,137 units, but it’s better than other Lincoln vehicles, except for the Nautilus. After all, Lincoln is an expensive brand.

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