Kia celebrates its new logo and slogan. They signify the transformation and all-new purpose of the brand.
The logo’s ‘symmetry’ demonstrates confidence; ‘rhythm’ conveys commitment to customers; ‘rising’ elements embody Kia’s rising ambitions.
In addition to the logo, Kia revealed its new global brand slogan:
Movement that inspires
During the new logo unveiling show as a pyrotechnic display, the carmaker set the new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
303 pyrodrones launched hundreds of fireworks.
The company will reveal its new ‘Plan S’ long-term business strategy, purpose and philosophy at 09:00 Korean Standard Time on Friday Jan 15, 2021 (01:00 CET Jan 15 / 16:00 PST Jan 14) through the digital ‘New Kia Brand Showcase’ event.
Interested people can view the event on the Kia Global YouTube channel.
’Plan S’ includes the ambition to become a global car market leader, with a focus on popularization of electric cars and introduction of mobility services.