The other day, Kia published official photos of the EV6 battery electric vehicle’s exterior and interior, and told of a new design philosophy the company used for the model.
The Kia EV rides on the brand’s new Electric-Global Modular Platform (E-GMP). It is the first to embody the new design philosophy, which Kia will use for all its future models.
Kia’s design philosophy ‘Opposites United’ is formed of 5 pillars: Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, and Tension for Serenity.
Bold for Nature is based on interaction with nature. Kia found shapes and proportions in the natural and human worlds. This design pillar creates organic finishes for interiors, clear and simple lines for exteriors.
Joy for Reason focuses on the feel and ambience in vehicle – the things that influence the mood of passengers and adopt new organic materials and more daring colors.
Power to Progress builds on the current design strengths of the brand to continue evolution.
Technology for Life embraces new technologies and innovations. Kia’s future vehicles will adopt a next-generation in-car user experience (UX) through advancements in lighting, feel, connectivity.
Tension for Serenity recognizes the design balance coming from two opposing forces: sharp, high-tech details and a harmonious design vision oriented on the future.
The Kia EV6 is the result of the team work of Kia’s three design studios: Namyang (Korea), Frankfurt (Germany), and Irvine (California, US). The world premiere of the new model will take place this month during a special online event.