Jaguar I-Pace Wins In Scandinavia But Fails In USA

The Jaguar I-Pace electric car has become the first model ever to win in three nominations of the World Car of the Year at once. But it can’t boast winning at dealerships.

The World Car Awards winners were traditionally named at the New York International Auto Show (April 19-28, 2019). The first all-electric Jaguar – the I-Pace SUV – sensationally won three awards: World Car of the Year, World Car Design of the Year, World Green Car.

The journalist jury highly appreciated the model, as well as European buyers, but not Americans: In the USA only 608 cars were sold last month, plus 393 in late 2018 (the car was launched in October).

Despite the fact the I-Pace is recognized the first luxury vehicle to take on Tesla, the British carmaker managed to sell just 200-400 units per month in the U.S. It is few, given the country is one of the world’s largest markets.

For comparison: Tesla has sold 3,850 Model Xs in the first quarter of 2019. While the Jaguar I-Pace has a EPA-rated driving range of 234 miles (hard achievable, in opinion of many owners and experts), the Tesla Model X has 295 miles. Though the latter is significantly pricier ($100,700) than the I-Pace (from $70,525).

Jaguar admits the I-Pace failed in the United States, at least, so far. They expected the better start here. Nevertheless, the company ‘comes up smiling’ and will focus on the markets where the model is doing well – the Scandinavian countries, for example.

Jaguar I-Pace

At the same time, Jaguar is going to reinfoice the I-Pace’s position in the USA due to a marketing campaign and the contract with Waymo (20,000 I-Paces to be used in this self-driving service by 2020).

Source: Green Car Reports

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