Last month FCA submitted a trademark application for the “Dakota” name to U.S. Patent and Trademark Office.
It proves to some extend that Ram is planning a new mid-size pickup to compete with the Chevy Colorado, Toyota Tacoma, Jeep Gladiator, GMC Canyon, Ford Ranger.
We are slightly confused by the selected category: “Parts for vehicles, namely, automotive exterior decorative trim”. Well, it is not a “vehicle” category, but this could be because the Dakota trademark for a vehicle has already existed for years.
The Dodge Dakota pickup (Ram Dakota in the final 2 years of production) was discontinued in 2011. Now the model may resurrect.
This is consistent with Fiat Chrysler’s 5-year plan from 2018 to 2022. The plan includes a mid-size pickup, which could arrive by the end of this year.
According to unofficial information, the new Ram Dakota rides on a reworked Gladiator platform or a smaller version of the half-ton Ram chassis. Fiat Chrysler will build it at the Toledo Assembly Complex in Ohio alongside other Jeeps, or at Ram’s factory in Saltillo, Mexico.
As for engine choices, the Dakota may get FCA’s 3.6-liter V6 and a new 3.0-liter 6-cylinder diesel that delivers 260 hp and 442 lb-ft of torque. The engines will likely combine with an 8-speed automatic gearbox, rear- and all-wheel drive.
Naturally, the Dakota should have an off-road version or package to withstand competition better. Expect the cabin will be similar to that of the Ram 1500, with many standard and optional amenities and a number of storage solutions; an 8.4-inch touchscreen, the company’s Uconnect system; an assortment of standard and optional driver assist functions.
Ram will offer a choice of a crew cab and a smaller extended cab, a short cargo bed and a long one.
In comparison with rivals, the Dakota will have an average limited and powertrain warranty of 36,000 and 60,000 miles, respectively.
We estimate the price of the revived Ram Dakota will starts from $25,000.