Automotive production

Infiniti Q60 Coupe Leaves America: Slow Sales, New Plans…

The Infiniti Q60 life’s journey is coming to an end in America: the automaker has solved to discontinue it.

The Infiniti Q60 will be rolling off the assembly line through the end of 2022 and ends next year. Dealers will continue to sell leftovers in 2023, but this year is the last for production of the coupe. The life of the Q60 was short: it entered production for the 2017 model year.

Why Does Infiniti Discontinue the Q60?

The U.S. sales of the model were so-so: more than 9,000 units in 2018, 5,043 units in 2019, 2,792 units in 2020, and 2,728 units in 2021.

SUVs / crossovers are to blame again, or rather their undecreasing popularity. Naturally, Infiniti strives to focus on those segments where demand is high – crossovers and SUVs.

In particular, a new QX80 SUV should be launched in late 2023 or early 2024, as a potential rival to the Lexus LX, Cadillac Escalade, or even the Land Rover Range Rover. Electrification is also on the automaker’s agenda: a new U.S-made EV is underway.

In this scenario, there has been no place for the Infiniti Q60 two-door coupe.

A Good Car with Low Sales

The car provides a choice of powerful V6 engines, a well-built interior with supportive front seats, a nice exterior, and a comfortable ride. With all these advantages, there are several notable shortcomings, such as a complicated infotainment system, cramped rear seats, a small trunk, and its above-average price tag ($41,750 – 60,200 MSRP for the 2022 model).

The Infiniti Q50 4-door sedan has much in common with the Q60, but generally, it is a smarter pick. Its rear seats are more spacious and easier to get into, and its trunk is bigger. Purchasing the Q50 costs less than the base Q60.

The Lexus RC is close to the Infiniti Q60 in price, but it offers more standard safety features and, again, a larger trunk. The high-performance RC F comes with a V8 engine that eclipses the Q50’s twin-turbo V6, albeit with a considerable price increase.

Source: Car and Driver

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