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Hyundai Will Launch an Affordable Santa Cruz Pickup for Buyers under 30

Hyundai confirms it will launch a compact crossover-based pickup truck into production.

The Hyundai Santa Cruz is expected to arrive at dealers in 18 months as a 2022 model.

The automobile factory in Montgomery, Alabama will be expanded for the new vehicle production. The project will create 200 new jobs at the facility and 1,000 jobs more among the suppliers.

The Hyundai Santa Cruz Crossover Truck Concept was first unveiled at the 2015 North American International Auto Show in Detroit. Since then, the automotive public has waited for a production version.

Insiders say the Santa Cruz is a modern equivalent to classis compact pickups – Baby Boomers from the 1970-80s.

The production version will be smaller than any existing pickup on the U.S. market, which is a key one for the model. It is more like an urban commuter vehicle, than a conventional pickup truck.

The target customers for the new Hyundai’s truck will be ‘Urban Adventurers’ – active young people. So, to attract this audience, the Santa Cruz’s entry price should be low enough.

Like the Honda Ridgeline, the closest modern vehicle the Hyundai Santa Cruz can be compared with, it rides on a crossover platform.

Its distinctive feature is innovative tailgate extension that enables to expand the bed length whenever “just in case” moments arise. Unlike the concept car, the production-ready Santa Cruz offers even more functional tailgate.

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