Car market

Hyundai And Kia Will Try Themselves In Pickup Segment   

Two Korean brands – Hyundai and Kia – are going to launch their first ever pickups to the market in the near future.

Almost four years ago, Hyundai unveiled the 2015 Hyundai Santa Cruz Crossover Truck Concept (pictured) at the auto show in American Detroit. It is a prototype of the future pickup truck.  Since its presentation, a production model has been awaited.

The automaker carefully evaluated the prospects. Hyundai’s Chief designer Luc Donckerwolke has recently revealed some interesting details. He confirms that the company is developing a pickup for production.

In terms of design, the work on this model has already been completed. Now the brand is preparing the pickup’s release. The exact debut date is not announced, but it should happen by 2020.

It is not clear, firstly, whether the series model inherits the Santa Cruz name from the concept car. Secondly, we still don’t know if the dimensions will be close to the Ford Ranger or the larger Ford F-150.

But it is known that the Hyundai pickup will have a version under the Kia brand, which differs by the exterior and interior design and enters the market later.

Earlier it was reported that the Hyundai pickup truck would share the platform with the Tucson SUV and go to production in the USA in 2021. Both Hyundais will be produced at the car factory in Alabama.

The series version of the Hyundai Santa Cruz will be on sale in the United States. The Kia pickup will hardly enter the North American market. There is no information which other markets the Korean pickups will appear on.

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