The Toyota Supra return to car market has become a real event in the sports car segment. The Japanese automaker has already announced the prices for the model. Will the new Supra be able to compete with its main rivals in terms of cost?
Sunday Times Driving believes (and we agree with this point of view) that the main rivals of the Toyota GR Supra will be the Jaguar F-Type, the BMW M2 Competition, the Audi TT RS, the Porsche 718 Cayman and the Alpine A110. We do not take into account the new BMW Z4, which the Supra shares its platform with.
So, the 2020 Supra in the United States will cost from $55,000, in the UK – from £52,000, in the EU countries – around €55,000-60,000.
Let’s take the US prices as the base of comparison for objectivity: the Jaguar F-Type costs from $60,750, the BMW M2 Competition starts at $58,900, the Audi TT RS is priced from $64,900, the Porsche 718 Cayman – from $56,900.
The Alpine A110 is sold in 15 countries, excluding the United States. Therefore, we’ve taken the price for France itself. Here a sports car costs between €55,000 and €60,000.
The conclusion suggests itself: the new Toyota Supra certainly costs no more than its main competitors, and even somewhat cheaper.
However, let’s not forget that this is a completely new development, bringing together all the best practices of Toyota. This means that a strong player with great market potential appeared in the niche of compact sports coupes.