Honda Tests & Records

Honda Civic Named a Car with the Highest Model Loyalty

IHS Markit recognizes the Honda Civic to be a vehicle with the highest Model Loyalty in the calendar year of 2019.

It means this model has the largest percentage of car owners who returned to market and purchased or leased another Civic.

The IHS Markit experts have selected this-year winner of the Automotive Loyalty Award on the basis of analysis of nearly 17.5 million new car registrations during 2019.

The award is granted to 10 different vehicle segments, 5 overall loyalty categories, with a single winner in each category.

IHS Markit defines loyalty when a household owning a new vehicle returns to market and buys or leases one more new vehicle of the same make, model or automaker.

IHS Markit is a leading source that combines information, analytics and expertise to provide solutions for finance, business and government.

The 2020 Honda Civic cost between $19,850 – 28,950. Thanks to a dynamic performance and upscale, spacious interior, the new Honda Civic ranks near the top of the compact car segment.

It was a finalist for the 2020 Best Compact Car for the Money award from  U.S. News & World Report.

Source: Honda

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