It looks like a race to electrify pickups – the most popular vehicles on the market in the country – has begun in the USA. GMC has announced its plans to develop a second pickup truck.
GMC Vice President Duncan Aldred has confirmed the company will launch the second full-size electric pickup. Presumably, it will be cheaper than the upcoming Hummer EV, and for a wider range of buyers.
It is worth noting that all major players in the pickup market have actively joined in electrification. Ford will soon be bringing its F-150 Lightning to market. Chevrolet recently announced an electric version of the Silverado pickup truck. The Ram 1500 will receive an all-electric version in 2024.
As for GMC, the brand’s second electric truck is expected to be closer in size to the Sierra 1500 or even the Canyon.
GMC’s decision is entirely justified. The fact is that the Hummer EV will cost under $80,000. This is not the price about which one can speak of mass character and affordability. The company cannot ignore the offerings of its main rivals. Over the next 2-3 years, several electric pickups from the mass segment will enter the U.S. car market at once.
The timing for the arrival of the GMC electric pickup truck has not been announced yet. However, customers won’t have to wait long.
On the one hand, GMC already has its own electrification developments. Recall the Hummer EV or the Hummer EV SUV. The pickup is due to debut this fall and the crossover – in early 2023.
On the other hand, GMC Truck simply does not have much time to develop a second model. Ford and Chevrolet will take over the market.