Toyota celebrates 15 million hybrid sales worldwide, since the first hybrid Toyota entered the market in the late 1990s.
It was a Toyota Prius that made its debut in 1997 and then came to Europe in 2000. At present, there are other hybrid Toyotas which have gained popularity – the RAV4, for example, or the Yaris – a best-seller in the hybrid segment in the UK.
One fifth (2.8 million) of total 15 million are European sales, largely thanks to the British buyers. Through March 2020, cumulative sales of Toyota hybrids reached 356,630 units in this country. HEVs take 2/3 of all sales of Toyota passenger cars in Great Britain.
The Japanese automaker is proud of the fact its hybrid models have saved 120 million tons of carbon dioxide emissions compared with equivalent gasoline cars.
The company constantly improves its hybrid technologies to cut emissions, increase fuel efficiency and battery performance.
Toyota says it will focus on developing battery-electric, plug-in hybrid and hydrogen fuel cell vehicles – BEVS, PHEVS, FCEVs.
The manufacturer plans to introduce 40 new or revised electrified vehicles in Europe by 2025, including at least 10 zero-emission ones, either BEVs or FCEVs.