General Motors seeks to register a ‘Cheyenne’ trademark to use it in conjunction with “Motor land vehicles, namely, trucks.”
According to GM Authority, the company has recently filed the corresponding application to the United States Patent and Trademark Office. GM does this for the fifth time. Previous tries to trademark the Cheyenne name were in 1987, 2009, 2013, and 2016.
The persistency of pursuing trademark allows suggesting the manufacturer plans to launch a product under the aforementioned name. Following the Goods and Services description, this is most likely a truck.
Will it be a street version of the 2014 Silverado Cheyenne Concept which Chevrolet showed at the 2014 SEMA? Maybe, given the fact Ford also considers offering a high-performance F-150 for on-pavement usage.
The Chevrolet Silverado Cheyenne Concept (in the picture) is based on the K2 platform. Under the hood, it bears a 6.2-liter L86 EcoTec3 V8 engine with 420 hp and 460 lb-ft of torque. The concept features a black-out design, a lowered suspension, an improved power-to-weight ratio that results in a weight drop by 200 lbs compared to the regular 2014 Silverado Regular Cab’s.