Ford Uses Tesla Cars For Benchmarking: Seeking For Pain Points?

A Tesla Model 3 has been recently spotted near the Ford Dearborn facility.

Ford is not the first time to use vehicles of other brands for benchmarking purposes. Although Ford has no direct rivals to Tesla cars, Blue Oval’s interest in Tesla as a dominant EV player is obvious: the Model 3 caught by spies has a yellow sticker on its windshield. Ford usually uses such stickers for its prototypes or non-Ford vehicles the company benchmarks.

We know that Ford currently prioritizes electric cars. The automaker recently announced it was working on a pair of fully new dedicated EV platforms to use them for a whole range of future models. These models include pickup trucks and SUVs/crossovers.

The Ford Mustang Mach-E is already in production. The Ford F-150 Lightning and Ford E-Transit are on the way to manufacture. Development of the all-electric Ford Explorer is underway.

So, it is normal that Blue Oval wants to improve its electrified vehicles by studying the strengths and weaknesses of rivals’ products. Especially considering how strong the competition is in the EV segment. No doubt, competitors’ cars will be catching the eye again and again near Ford’s headquaters.

Source: Ford Authority

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