Ford launched an advertising campaign for its Bronco Sport called “Raised by Goats.”
G.O.A.T – “go over any terrain” – are seven terrain management modes both Bronco and Bronco Sport can boast with.
Coincidence of this acronym with a representative of the animal world gives some fun possibilities. Ford used it for advertisement.
The ad is a story of how a herd of goats rescue a colt which trapped under a rock in the mountains. The goats raise the colt as their own, he turns into a capable horse, and the horse transforms into the all-new Ford Bronco Sport ready to adventure.
“Raised by Goats” is the first of three spots on one “Built Wild” campaign platform. The first two focus on the power and extreme capability, while the third one, that debuts in February, is focused on the versatility and customization.
Wieden+Kennedy New York produced the campaign sports for Ford to celebrate the launch of the Bronco Sport.
According to Matt VanDyke, director of U.S. marketing, the Ford Bronco Sport is “ready to introduce even more outdoor enthusiasts to the wild.”
The model deliveries started in November.
Source: Ford Authority