The buyers of the iconic Ford Mustang have been getting older over the past 10 years.
The Mustang was and continues to be the world’s best-selling sports car. Currently, it has a 15-percent share of the global sports coupe market. It seems the model is doing well, and there is no reason for concern.
If we take the demographic breakdown of the average Ford Mustang buyer, we’ll reveal that the supporters of the pony car are older people. Today this muscle car cannot be considered the vehicle for young lovers of speed and drive.
Ford tries to make the Mustang appealing for all ages – for the young men, in particular. The carmaker created an innovative pure electric Mustang Mach-E and wants it to become “every man’s” vehicle.
At the same time, Ford is aware that “Mustang is a life-stage vehicle…and there’s a time in man’s life where a Mustang just isn’t that practical”.
The Mustang price influences a consumer choice too. Not that it is very expensive (a base Mustang GT costs $36,120 + premiums), but for the same money a young man, who just enters the workforce and appreciates affordability and practicality, can purchase a more versatile crossover or sedan.
Source: Muscle Cars & Trucks