Ford Maverick Marked Up Over Recommended Retail Price

Ford Maverick image

The 2022 Ford Maverick gets price increase on some trims. The fully equipped pickup costs around $36,000.

When the Blue Oval introduced the all-new Ford Maverick compact pickup, it intended to attract buyers with the model’s low base price of $19,995.

It worked: the model is very popular, but the average transaction price is higher than expected, though not critically for those who are ready to purchase a Maverick in any case. The price of the range-topping Maverick Lariat including a destination charge and options reaches $36K.

As Ford Authority reports, a number of dealers took advantage of strong demand and short supply to mark up the Ford Maverick pickups over the manufacturer’s suggested retail price.

In addition, XLT and Lariat trims, as well as several optional packages (Luxury Package, Power Tilt/Side Moonroof, Ford Co-Pilot360, others) are now set to get a price increase from $10 to $400. In particular, XLT costs $80 more, Lariat – $370 more; you’ll pay $155 extra for the XLT Luxury Package, and +$410 for the Lariat Luxury Package.

Earlier Consumer Reports included the Maverick in its TOP 10 list of “worst deals on new cars”, meaning the vehicles with the highest premium over a sticker price (18-19%). Ford’s compact pickup took third place there. The rest models in that list are the Chevrolet Trailblazer, Kia’s Carnival, K5, Rio, Sorrento, Seltos and Telluride, Hyundai’s Venue and Accent.

Ford started customer deliveries of the non-hybrid Maverick in September 2021. Deliveries of the Maverick Hybrid begin this month. The hybrid version is already sold out for the 2022 model year, and order banks for the 2023MY will open up next August. The 2023 Ford Maverick is slated to go into production in late October 2022, but we understand all may change.

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