During a recent three-day meeting in a video format, Ford’s top officials told to 8,000 dealership employees about the newest initiatives.
One of them is to create an online platform of used Fords, and to make it the largest source of its kind.
Mark LaNeve, Ford’s director of U.S. marketing, sales and service, said to reporters that the site would link all 3,100 dealers’ used inventory and feature guaranteed pricing and delivery. It will also have a “new certified pre-owned product.”
Around three million used vehicles of the brand are annually sold, but Ford dealers make only one third of those transactions. The company’s executives wish that proportion to increase.
Currently online sales have unprecedentedly skyrocketed. Ford’s new used-vehicle platform will enable to capture much greater share of that business (a very profitable one, by the way).
Moreover, Ford officials informed dealers about upcoming products, commercial vehicle plans and the automaker’s growing accessories business.
Ford also plans to introduce three different membership tiers for its FordPass Rewards program.
Source: Automotive News