Ford Launches F-150 Lightning Visual Experience

F-150 Lightning Strike Anywhere image

Ford and Google have created the “F-150 Lightning: Strike Anywhere” augmented reality experience to educate customers.

Ford partnered with Google to create a unique visual experience for the F-150 Lightning reservation holders, buyers, enthusiasts. The service is named “F-150 Lightning™: Strike Anywhere” and powered by Google Cloud.

It is now available for Americans on Android and iOS mobile devices,, social media platforms. It allows users to view and learn about a virtual electric pickup in their own environment with a smartphone.

13 interactive animations inform about key features, services, and functions of the Ford F-150 EV, in particular, about the vehicle’s frunk and bed functionality, connectivity, towing, charging, etc. In addition, users can select colors and packages, as well as place an augmented-reality truck anywhere in their own environment.

Ford F-150 Lightning image
Ford F-150 Lightning

According to Ford’s survey regarding the F-150 Lightning, 79 percent of surveyed say this model will be the first BEV in their household, 56 percent say this is their first-ever Ford vehicle.

As we earlier informed, customers have already placed more than 160,000 reservations for the electric F-150. The highest number of them came from Californians, Texans, and Floridians.

Source: Ford Media Center

Leave a Reply

Your email address will not be published. Required fields are marked *