Ford readies to replace the Fusion/Mondeo, S-Max and Galaxy with a single crossover wagon.
This still unnamed model should be launched in 2021. In addition to European markets, it will reach North American dealerships too.
The Subaru Outback is considered to be its direct rival. Being a niche model in Europe, it is sold well in the USA: over 200,000 sales annually in recent years, priced from $26,645 (the 2020 model).
So, Ford, with its new model, will have to try very hard to compete with the Outback on the markets where Subaru’s position is strong.
Developing a new SUV-style wagon, Ford shows it intends to exit from the classic large hatchback and multi-purpose vehicle segments. Back last year, Ford hinted at the shift from conventional cars towards ‘utility’ body styles.
The company hopes the new model will appeal ‘adventurous families’ who want to have lower running costs than those of an SUV, together with a capacious cargo area and a comfortable high driving position.
Recently spy photographers pried how a test mule of the new model in the shell of the current Ford Focus wagon was undergoing road tests.
The raised suspension, protruding wheels, extended body point to a drastic repositioning for the Fusion /Mondeo.
The new vehicle will sit on Ford’s super-flexible C2 platform shared with other models of the brand.
Its engine lineup will include gasoline (petrol) and diesel units, as well as a 48-volt mild hybrid system (gasoline-electric). A 1.5-liter 3-cylinder gas turbo motor will be a base one.