The new Bronco will be “a much superior product” compared to the Jeep Wrangler, according to Ford Chief Operating Officer Jim Farley.
Like the Wrangler, the upcoming Bronco has a removable roof and doors. Judging by the patent application, Ford’s doors are much easier to remove, so this may be the Bronco’s advantage vs the Wrangler.
Other goodies in favor of the Bronco include a complex active suspension system, also patented, which serves to up and down ground clearance, to disconnect sway bars, and set a dance mode.
The Ford Bronco’s independent front suspension, locking differentials at front and rear will also contribute in its competiveness in terms of off-road capability.
To compete with the Wrangler in price, the Bronco should start under $30,000 for two-door models, and be around $32,000 for four-door versions. The 2020 Jeep Wrangler costs between $28,295 – $42,195 (MSRP).