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Ford Bronco And Bronco Sport Received a Price Increase

Ford has updated the Bronco’s build and price tool and “corrected some earlier preliminary pricing errors.” The smaller Bronco Sport gets a slight price increase as well.

2021 Ford Bronco

The price configurator for the Ford Bronco started working in October 2020. Recently the manufacturer updated it, and prices for some trims rose.

As Ford explains, a 10-speed automatic transmission was zeroed out in the configurator, while it costs $1,595.

The same happened with an Advanced 4×4 choice: the build and price tool listed it at a cost of $0, while it is a $795 option.

The pricing errors occurred when customers chose the Sasquatch Package, as well as the Black Diamond and Badlands, trim with the Mid package. Now all is well, according to Ford.

Apart from these pricing revisions, Ford added the Shadow Black-Painted modular hardtop and modular body color-painted hardtop.

The latter comes complete with a black soft top. However, the tool doesn’t mention the painted tops will be a late availability option.

2021 Ford Bronco Sport

The Ford Bronco Sport is just hitting dealerships. The other day, Ford sent a letter to dealers informing them that the crossover cost $160 more across all trim levels.

The company made this price increase “to keep the Ford & Lincoln brands competitive and aggressively positioned.”

So, the 2021 Ford Bronco Sport latest pricing is: Base $26,820, Big Bend $28,320, Outer Banks $32,320, Badlands $32,820, First Edition $38,320; Destination & Delivery is $1,495.

In addition, the Ford Bronco Sport is currently eligible for Ford’s 0% financing deal for 48 months, if financed through Ford Credit.

Meanwhile, owners of the First Edition and Badlands can test their off-road skills at 1 of 4 upcoming Bronco Off-Roadeos. The 1.5-day event for both amateurs and experts is free, minus the cost of lodging and travel.

Source: Ford Authority

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