Ford has already sold out the Bronco for 2 years with over 125K actual fillable orders.
The company has a hot time now, as it is readying to launch its new important products – the Maverick and F-150 Lighting pickup trucks. They’ve collected 40,000 and 100,000 reservations, respectively.
An equally important task is the successful manufacture of the Ford Bronco after a series of delays. The production already started at the Michigan Assembly Plant. Ford needs to fill 125,000 real orders – exactly orders, not reservations, we emphasize.
The future owners of the 2021 Ford Bronco are waiting. Given the current number of orders, it is possible they will have to wait two years until their Bronco is in their hands. Ford will have to make an effort to be on time. Production is likely to be stable, but not as fast as customers would wish.