Demand for Tesla vehicles is growing, but the niche of the brand in America is getting smaller.
Tesla’s overall share of the electric vehicle market in the United States is shrinking, Green Car Reports informs, citing Experian Automotive Market Trends Review: Q2 2021 report.
The automaker’s share of the total U.S. electric vehicle market in the second quarter of 2021 slightly surpassed 66 percent. A year earlier, the figure was 80 percent.
As it turned out, this is not a drop in consumer interest in Tesla cars. On the contrary, with the launch of the Model Y, the brand’s sales in the USA only increased. At the same time, the electric vehicle market is growing in America.
Experian’s report says that from January to June 2021, EVs accounted for 2.4% of all new vehicle registrations. This is really little compared to internal combustion engine cars. However, electric vehicle sales were up 117.4% year-on-year.
Other automakers, such as Audi, Chevrolet, Ford and Nissan, mostly ensured that growth.
Electric Vehicles in USA
Apparently, Tesla’s market share in the American EV market will continue to decline. Several major players are launching or have already launched their new electric crossovers in the United States: Toyota bZ4X, Volkswagen ID.4, Hyundai Ioniq 5, Kia EV6, Mazda MX-30.
The Subaru Solterra has debuted today. Large seven-seat e-SUVs are planned by Volkswagen and Kia. Premium EVs are offered by Mercedes-Benz, Audi, and BMW. Ford and Chevrolet are developing their electric pickups. Simply put, Tesla will soon cease to be a “controlling shareholder”.
We’d like to add that from January to October 2021, Tesla sold about 2,700 Model S sedans in the United States, or almost three times less than in the same period last year. One of the reasons why sedans lose popularity is the high demand for cheaper Model 3 and Model Y.