The Dodge Charger remains the US leader of Large Cars segment in the 1st half of 2018. The segment continues dropping: 11.5% decline in 2017 is followed by 12.0% fall in 2018.
170,762 cars totally were sold this year from January to June. The Toyota Avalon was the only 2018 arrival. Thus, carmakers have abandoned the segment in favour of more popular and profitable Large SUVs.
Although sales of the Chevrolet Impala (the second) rose by almost a third in the 2nd quarter of 2018, the model fell pretty much in line with the Chrysler 300 (the third).
After a good run, sales of the relatively-new Nissan Maxima (the fourth) began falling. A drop of over a third was registered in Q2. It seems the model’s 10-year-high that was in 2017 is hardly be beaten this year.
The new Toyota Avalon overtook the aging Ford Taurus (the fifth) in Q2 2018, but could not outsell the model in YTD standings.
The general 1st-half-year results are as follows:
- Dodge Charger – 41,406 units, -4%;
- Chevrolet Impala – 26,543 units, -15%;
- Chrysler 300 – 24,707 units, -13%;
- Nissan Maxima – 24,052 units, -24%;
- Ford Taurus – 19,533 units, -18%;
- Toyota Avalon – 19,495 units, +16%;
- Buick LaCrosse – 11,002 units, -11%;
- Kia Cadenza – 3,301 units, +24%;
- Hyundai Azera – 612 units, -66%;
- Chevrolet Caprice – 61 units, -79%;
- Chevrolet SS – 50 units, -98%.
Upper picture: 2019 Dodge Charger SRT Hellcat