The Detroit Auto Show 2020 will be officially held in June instead of January. The event in Detroit will be a logical continuation of the spring motor show in New York.
The Detroit Auto Show or the North American International Auto Show (NAIAS) demonstrated good results in 2018. During press days it was attended by 5,078 accredited journalists, who managed to cover 69 world premiers from different automakers.
809,161 people visited the show in 2018, a bit more than in 2017. But 2019 may become a crisis for the event, given that BMW, Mercedes-Benz and Audi have already refused to participate in it.
These factors, as well as the growing popularity of the Goodwood Festival of Speed held in January, forced the organizers to make a final decision in favor of shifting the car show in Detroit from January to June. It’ll first happen in 2020.
The manufacturers will be able to save money without paying overtime to workers during the holiday season (Thanksgiving, Christmas, New Year). This will contribute to savings of 30-40%. Moreover, the time to prepare will be reduced from 8 to 3 weeks.
Holding the show in June will give organizers a chance to make the event more emotional and saturated. It is planned to open additional sites in the center of Detroit and other important places, open tracks for offroaders, racing seсtors for sports cars, an outdoor entertainment zone, etc.
You can see preliminary ideas of the organizers on the first small promo clip.
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