Car market Kia

Customers Prefer Top-Spec Kia Telluride Priced Over $40,000

The Kia Telluride demonstrates high customer demand. Buyers mostly prefer high-end models with an average transaction price of over $40,000.

The range-topping SX trim costs from $42,585. It offers a long list of standard equipment and safety functions, as well as a near-luxury interior (including, for example, a panoramic sunroof or a Harman/Kardon stereo), which put the model in one line with SUVs of luxury brands like Cadillac or Acura.

Kia is considered to be a low-cost brand, and the prices of its models are really affordable. The latest tendency indicates that Kia, with its Telluride, is shifting towards the luxury segment and is blurring the line between mass-market and premium vehicles.

Customers have mainly chosen the higher-end SX trim or the midrange EX with added options. The entry-level LX model starts at $32,785, the mentioned EX is from $38,185.

A Telluride vehicle is kept in stock at Kia dealerships only 10 days before it finds an owner.

According to the recent data, 34,160 units of the Kia Telluride were purchased in on-sale period (8 months). Last month Kia sold 6,374 units.

For comparison: a relative Hyundai Palisade was sold in quantity of 5,115 vehicles in August, but it went on sale later than the Telluride. The Toyota Highlander can boast 28,364 sales in the same period (January-August 2019).

Source: Car and Driver

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