Citroën Launches an Advertising Saga of Five Films

Citroën Launches an Advertising Saga of Five Films

From January 4, 2020, Citroën started an advertising campaign on TV and social media throughout Europe. This is a cycle of 5 episodes produced by Eric Judor.

The films show in a humorous manner how it is difficult to leave the comfort of a Citroën.

One of five Citroën models – C3, C3 Aircross, C5 Aircross, C4 Cactus and Berlingo – is staged in a funny situation where the occupants prefer to stay inside their cars to fulfill actions normally done outside.

The campaign is called “It isn’t easy to leave the comfort of a Citroën”. It will last for a year and help popularizing the brand.

The films are available on YouTube:

https://youtu.be/-FUmEeJe5bQ
https://youtu.be/7-4AT1DYb58
https://youtu.be/NPtr6Vdt65U
https://youtu.be/tldzl_17QbY
https://youtu.be/zONRRDj39II

Source: Citroën

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