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Citroën Launches an Advertising Saga of Five Films

From January 4, 2020, Citroën started an advertising campaign on TV and social media throughout Europe. This is a cycle of 5 episodes produced by Eric Judor.

The films show in a humorous manner how it is difficult to leave the comfort of a Citroën.

One of five Citroën models – C3, C3 Aircross, C5 Aircross, C4 Cactus and Berlingo – is staged in a funny situation where the occupants prefer to stay inside their cars to fulfill actions normally done outside.

The campaign is called “It isn’t easy to leave the comfort of a Citroën”. It will last for a year and help popularizing the brand.

The films are available on YouTube:

Source: Citroën

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