From January 4, 2020, Citroën started an advertising campaign on TV and social media throughout Europe. This is a cycle of 5 episodes produced by Eric Judor.
The films show in a humorous manner how it is difficult to leave the comfort of a Citroën.
One of five Citroën models – C3, C3 Aircross, C5 Aircross, C4 Cactus and Berlingo – is staged in a funny situation where the occupants prefer to stay inside their cars to fulfill actions normally done outside.
The campaign is called “It isn’t easy to leave the comfort of a Citroën”. It will last for a year and help popularizing the brand.
The films are available on YouTube: