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Chevrolet Intends To Reduce The Camaro’s Cost To Increase Its Sales   

Will shorting of prices help improve the Chevrolet Camaro sales?  The carmaker believes it will.

In an interview to automotive journalists Al Oppenheiser, who worked on the model as a lead engineer, noted the Ford Mustang ‘had been eating their lunch’. Really, being a good sport car in terms of driving fun, the Camaro has a problem of pricing.

Al Oppenheiser:

…Our pricing strategy needed improvement….We plan to go head to head—and win.

The company is working over improvement of the model price positioning. Thus, the Chevrolet Camaro 1LS’s entry price is cut by $1,000, the prices of the 1LT and 2LT packs are decreased too.

The new Turbo 1LE now has a competitive cost of $30,995.

The carmaker aims at further lowering the Camaro’s prices to deliver a great sports car that satisfies customer needs and is priced at $30,000 level.

Whereas the Chevrolet Camaro sales have declined by 28% for 2018, the company in the person of Mr. Oppenheiser remains positive and hopes to gain.

Source: Motortrend

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